New York College has grown during the last three decades, into a multicultural academic community. Graduates enjoy the additional advantage of completing their course of study at the only Greek college with true international status and prestige. To project this dynamic advantage in the ever-changing landscape of undergraduate and postgraduate studies, BAAS DIGITAL kicked off NYC’s 2021 registration period with a fun motion graphics creative campaign that highlighted its mission to get the versatile education it provides down to a… science! Famous scientists and historical pioneers all “starred” in a series of video ads that refreshed New York College’s visual communication and boosted its projected enrollments. Learn more about the New York College case study here.