Nounou is one of the most beloved milk brands in Greece with a 90-year history. For this prestigious client, we designed and implemented a series of digital campaigns for the launch of two new dairy products, Diet Cream Nounou télia! 3% and Nounou Butter. These campaigns included a series of film productions, such as “Diet a la creme” starring supermodel Vicky Koulianou, as well as user-generated content activations such as “Christmas together”, encouraging users to upload their recipes on the website nounousyntages.gr. Last but not least, by promoting these launch activations with engaging content on Facebook, we managed to create awareness of the new products and increase the audience’s engagement with the Nounou brand.